We monitor and optimize your PPC campaigns on a weekly basis, with deeper performance reviews happening monthly to identify trends, adjust strategy, and improve results.
Here’s how our optimization process typically works:
🔁 Weekly Checks & Adjustments
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Keyword performance review (what’s working, what’s wasting budget)
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Bid adjustments to lower costs or improve ranking
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Ad copy tweaks to improve click-through rates (CTR)
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Negative keyword updates to block irrelevant traffic
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Budget pacing to ensure your monthly spend stays on track
📈 Monthly Strategy Reviews
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Analyze conversion data and lead quality
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Adjust targeting (location, devices, time of day, etc.)
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Test new ad variations or landing pages if needed
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Evaluate return on ad spend (ROAS) and make broader campaign adjustments
PPC isn't a “set it and forget it” service—consistent optimization is what turns ad spend into actual results. If you’re running campaigns with us, know we’re always looking for ways to stretch every dollar and increase your ROI.