Great question—PPC (Pay-Per-Click) campaigns are all about getting the most return for your spend, not just throwing money at ads.
Here’s how we determine the right budget for your business:
✅ 1. Your Goals & Lead Value
We start by asking:
-
How many new leads or customers do you want each month?
-
What’s the average value of a new customer for your business?
From there, we reverse-engineer a budget based on how much you’re willing to invest per lead and how many leads you want to generate.
✅ 2. Industry & Competition
We research your service type and location to understand the cost-per-click (CPC) in your industry. Some industries—like roofing or legal—are more competitive and naturally have higher CPCs than others.
✅ 3. Geographic Targeting
Local campaigns targeting a smaller radius will usually cost less than campaigns trying to reach an entire metro area or multiple cities.
✅ 4. Campaign Type & Scope
Are we running Google Search Ads, Display, Remarketing, or a combination? Your strategy impacts the minimum recommended spend for meaningful results.
✅ 5. Testing & Optimization
We usually start with a test budget to collect performance data. From there, we optimize and scale based on real-world results, not guesswork.
📊 Rule of Thumb: A good starting point for local businesses is often $500–$1,500/month, depending on your service type and competitiveness.
Need help finding the sweet spot for your business? Let’s chat and break down the numbers together.